The brand architecture aims to increase consumer awareness of the different product and service options that the company delivers. Along these lines, the Group has structured its hotel portfolio under the following brands:

 

NH Hotels, for three or four-star urban hotels for guests who demand an excellent location with the best price/quality relationship.

 

NH Collection, for premium hotels located in major capitals across Europe and America. This category seeks to surprise guests by surpassing their expectations.

 

nhow, for design hotels that are unconventional and cosmopolitan, each with a unique personality in major international cities.

 

Hesperia Resorts, for holiday hotels located in privileged surroundings.